Design from the spine
and you’ll be fine
Stop looking at yourself as a designer and start thinking of yourself as a deliverer of ideas
Design is creativity
with strategy
Good design is all about making other designers feel like idiots because that idea was not theirs
Maths is easy;
design is hard
You can't' do better design with a computer, but you can speed up your work enormously
Practice safe design:
Use a concept
Every child is an artist. The challenge is to remain an artist after you grow up
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